The great thing about blogging is that practically anyone can start one. The very nature of blogging should provide a platform for a variety of voices, experiences and tastes. Yet, in some ways the blog community has become it’s own clique and morphed everyone in it into mini clones of one another.
Is it just me or are blogs looking eerily similar lately?
Not to get all “in the good ol’ days” on you guys but I miss the days when blogging was about a unique perspective. I was so excited to read a new blogger’s posts because they exposed something deeper than her favorite sunscreen or whether or not she hung her Prada Marfa print in her bedroom or living room.
Tangent: I’m serious though guys did I miss something? What’s the deal with this print? I loved Gossip Girl just as much as the next gal but I’m just not sold.
Moving on, maybe I recall the blogging of years past through rose colored glasses but I remember so many more voices and so many more real lives on display. I could look into the life of a 23 year old nanny living in NYC (shoutout to Two Thirds Hazel who now has the cutest daughter of her own) or a witty law student in D.C. or a stylish Mom in Texas. Each of their lives were different than my own and it was so cool to see how they spent their weekends, what their favorite products were (not sponsored, ha!) and what they’d learned on love and friendship and in their careers. My favorite bloggers weren’t fashion bloggers or beauty bloggers or lifestyle bloggers but real people with day jobs and families and hobbies sharing fashion and dating and things that were meaningful to them. And I didn’t love every single post but I loved reading because it felt like I was peering into someone’s brain. Blogging allowed you to try on someone else’s life for size and look at the world through a new lens. Now, so often I just feel like I am looking at someone’s contrived persona and I don’t like it quite as much.
Why are we all sharing the same content?
Scrolling through my blog feed feels so repetitive as of late. How many times can one read “5 Ways to Transform your Mornings” or “8 ways to Effectively Promote your Blog”? These posts aren’t inherently bad. I’m all for transforming mornings if that’s your thing. Yet it seems we all read the same post about meditating and eating breakfast and sipping lemon water and then decided we should rewrite the same damn thing and publish it as our own. I feel like I’m in crazy town!
There is a lot of pressure on bloggers now to run their blogs like businesses. I don’t think this same pressure was as prevalent a couple years ago. Sure there were Passionfruit Ads and paid guest posts but there wasn’t as much emphasis on branding and marketing. Or hey maybe there was but I just lived under a rock (I did think safety pins in my pants was cool at one point in my life so I’m not always the best at understanding the pulse of society). Sometimes I am so inspired by blogging as a business. I totally DO want to high five all the women I’ve built relationships with (albeit internet relationships) who have turned their blogs into side businesses or even quite lucrative full time jobs. I do not want to belittle this accomplishment but I do want to emphasize that blogging doesn’t need to be treated like a business for everyone.
In fact, I think it’s better that blogging isn’t a business for everyone. We need unique voices from all walks of life and I think we can agree that some of that uniqueness comes with experiences outside of full time blogging. I like hearing the voices that are really going to be straight with me about IT Cosmetics or whatever the latest brand is to make its rounds with all the bloggers. I support that bloggers need to make an income because I understand blogging can be hard work. I love blogging and I don’t want it to become one formulaic post after another.
I hate to admit it but sometimes I’m a little disappointed when one of my favorite bloggers goes “full time” because so much of what interested me about them was tied to their unique life and career. There are so many full time blogger perspectives out there and some of them are becoming really redundant.
Certainly I’m not high and mighty about my own blog. There are plenty of posts that I roll my eyes looking back on, there were plenty of times I should have edited more thoroughly, there were I times I overshared, and there were times I posted that same boring things every other person was posting just because they were posting them. I am no blogging idol, in fact I’m quite the opposite.
But I’ve got to be honest guys, I’m sick of everyone calling everyone else a #GirlBoss. It’s actually become a joke between Jordan and I, we’ve adopted calling each other #GirlBoss after one of us completes the most mundane task such as paying a parking ticket or unloading the dishwasher. I’m sick of the same exact photos and same exact sentences (I’m guilty too!) but it’s lazy and it isn’t inspiring, it’s boring. Maybe part of the reason people say blogging is ‘dying’ is because we’ve all started copying each other instead of adding our own unique flare to the mix.
We aren’t all going to be comfortable or capable of discussing the same topics. I love talking about relationships and dating but despise blogging about blogging. That doesn’t mean I think blogs about blogging aren’t valuable-they just aren’t my thing. Nevertheless we can all benefit from a little dose of creativity and originality. If you’ve read advice on a topic more than two or three times you probably don’t need to write your own blog post about it unless you have a truly unique twist on it.
Let’s ask ourselves “What am I bringing to this post that is unique to me?”
- What have you experienced that others have not?
- What do you spend your free time learning about?
- How can your knowledge fill a void that hasn’t been discussed?
- Can your experiences bring awareness to a common struggle or misunderstood issue?
- Does your personal or professional background qualify you as an expert in a given field?
Now, to end this post on a positive note I want to share a few posts from full time bloggers that I believe use their unique life experiences to enhance the blogosphere instead of just adding to the noise:
Helene of Helene in Between’s 10 Day Italian Itinerary
Blair of The Fox and She’s Journey to a Happier, Healthier Me
Taylor of The Daily Tay’s When it Comes to Animal Abusers
Lauren of The Skinny Confidential’s Boob Job Realness
As Hannah Montana taught us long ago, “Nobody’s Perfect”. I know for bloggers there can be immense pressure to create content and sometimes when the creative juices aren’t flowing there is going to be a filler post or two. My challenge (to myself and everyone reading) is to push yourself to elevate that content one step further. Go one step further and make your post unique, do a little extra research to speak from an educated view, get vulnerable to create a post that is real!
You DO have a unique perspective & you owe it to your readers to show it!
I’m stepping off my soapbox now and checking out. I did say I don’t like to blog about blogging but it felt right to share. Happy Thursday <3