Happy Friday! I had the chance to talk with Taylor Lasecke the founder and designer of Erlynn Fontaine. Last year I worked with Taylor helping to model some of the the collection, now I am excited to share a little more about the history of the brand.
Taylor Lasecke, student at Fashion Institute of Design and Merchandising (FIDM) and designer of the gypsy inspired boho brand Erlynn Fontaine, originally started designing clothes for her American Girl dolls as a child. Inspired by flowers, lace and a love of vintage Lasecke started the line with her best friend Eliza Bradley in 2014. The ambitious college students and talented designers created clothes meant for women in their twenties with an “eye for luxurious fabrics” and the confidence to try new trends.
Both Taylor and Eliza poured their hearts into the brand’s “Eternal Love” collection inspired by the textiles of Missoni, the sexiness of Versace and the embroidery for Love & Lemons. Several boutiques have demonstrated a strong interest in carrying the line however the small team of two hasn’t been able to keep up with the demand. “We just sold out of our current collection at a boutique in California” Lasecke explained. In the future Lasecke hopes to create smaller collections in order to establish iconic Erlynn Fontaine pieces.
Though Bradley, recently phased out of the company to pursue her love of traveling and working abroad, Lasecke is enthusiastic about the future of Erlynn Fontaine. After graduating she hopes to shift more of her focus to the brand by hiring a seamstress to help with production in order to help bring more of the signature swing dress into stores.
Since moving from California to Seattle, Taylor Lasecke believes her sense of style has evolved for the better, “When I lived in CA I would always spend time getting ready and putting together an outfit that was perfectly styled. I think that Seattle has changed my style for the better because I’ve been able to focus more on the quality of a product and how it’s made ethically. I love fashion and designer labels, but Seattle has made me realize that clothes should be more about super stylish comfort and sustainability. The fashion industry has so much waste each year and I don’t want Erlynn Fontaine to be another company that contributes to waste!“. Lasecke’s devotion to sustainability is apparent as she strives to create Erlynn Fontaine’s next collection with only organic, sustainable fabrics.
Is running a small business with your best friend all we dream it to be? Not necessarily. Though Taylor and Eliza have seen growth and success as a company the heavy workload and natural transitions that come after graduating from college have impacted their friendship. “In the beginning we thought we could accomplish everything and make a lot of money to keep going for our second collection, but we were a little bit naive” Lasecke laughed. Still, Lasecke offers up a bit of advice for other hopeful entrepreneurs looking to go into business with their besties, “I would tell them to really evaluate the situation. Eliza and I were so close that I didn’t even think about either of us wanting to leave the business or how that would impact our friendship. Since Eliza wanted to travel, it really pulled us apart and we haven’t had the same relationship since she wanted out of the company. It was definitely a great experience to work with my best friend, but I wish that didn’t mean giving up how close we were“.
The travel inspired fabrics, free flowing movement and high quality handmade pieces from Erlynn Fontaine begin at $75.00. A shift dress, a pair of wide legged pants, a swing dress, a crop top and skirt are just a few of the items that make up the Eternal Love collection (available to shop online).