Is it just me or has “Personal Brand” been one of the most buzzworthy blogger phrases of the year? When you return to the same blogs day after day as many of us do (I know I do) it can be easy to assume we have a pretty good idea of who the blogger is. The same can be said about some of our favorite celebrities, do you not feel as if you’re one of Taylor Swift’s besties due the silly, conversational (sometimes awkward) tone of her instagram account? In the era where social media can make or break your real life career (according to Aliza Licht, author of “Leave Your Mark”) how important is personal branding? Is it only important for celebrities to easily craft their public personas? Or is it just as vital for the “blogger-next-door” to carefully curate her social media feeds to properly represent not just who she is, but who she wants to be?
Of course I have my own opinions but as I’m nowhere near a personal branding expert I thought I’d reach out to some of my favorite bloggers to share their perspectives on the matter. I am so grateful for their participation and the diversity each of their blogs bring to my feed each day.
Taylor, The Daily Tay:
3-5 Words to describe your blog’s personal brand:
Coming of age, if that age is late 20s…
How do you differ as a “real life” person from your persona online:
I think people sometimes expect me to be very silly and loud in person based on the way I write in my blog, but I’m actually the quiet person in the corner observing. Or I’m the person talking to the animals at the party.
Have you established a congruent brand across all social media?:
eeek. I don’t know. probably not. Unless “all over the place” is a congruent brand.
Do you have any quotes or images that have inspired your personal brand?:
“Be so good they can’t ignore you.” -Steve Martin
“Some stories don’t have a clear beginning, middle and end. Life is about not knowing, having to change, taking the moment and making the best of it, without knowing what is going to happen next. Delicious ambiguity…”-Gilda Radner
Did your blog have a niche/brand from the beginning or is it something you’ve established over time?:
From day one my blog has been a mess. Like me, it changes direction daily.
Nicole, Just the Elevator Pitch:
Annaliese, Southern Belle in Training:
How do you differ as a “real life” person from your persona online?:
Did your blog have a niche/brand from the beginning or is it something you established over time? If so what contributed to your decision:
Dana, A little Seersucker Sass:
Chelsea, The Girl Who Loved to Write:
Kristin, The Blush Blonde:
Helene, Helene In Between:
How have you established a congruent brand across social media?:
Jordyn, The Fairy Princess Diaries:
“I want to taste glory in each day, and never be afraid to experience pain; and never shut myself up in a numb core of non feeling” -Sylvia Plath
I really believe in experiencing every feeling good or bad. I believe our emotions, though intangible, are the most real experiences we can encounter. I believe all emotions are worth capturing. If you can articulate the emotions that are part of the human experience universally I think your words will really resonate with people. It’s my goal to learn to articulate real human emotion in an authentic way readers can relate to.
I really enjoyed reading these girls’ responses and I hope you did too! Seriously the women I featured are some of my all time favorite bloggers, they all remind me of little rays of sunshine, truly!
Now I want to hear your thoughts on personal branding (whether you’re a blogger or not). How does your life differ in actuality from the life you present on social media? Do you believe personal branding is important in our technological age? Do you omit certain aspects of your life from your blog or social channels? Do you think people who know only the “online you” would be surprised in any ways by the “real life” you?
I’m so anxious to read your responses! Have a great weekend my darlings!